Google's Strategy in 2012 Case Study Example | Topics and Well Written Essays - 2250 words

Google's Strategy in 2012 - Case Study Example This research will begin with the statement that legal actions that are against Google have mainly originated from infringement as well as other issues that are associated with copyrights. Nonetheless, the concept of privacy in the internet world is progressively becoming unmanageable and ability that Google has of recording the habits of internet users and broadcasting the information to the people on the internet has to lead to the calls for new laws that are more stringent. The external macro economic environment that Google exists in encompasses all the outside firms and forces, which have a possible interest or effect on the ability that the firm has to achieve its goals. Despite the fact that Google is an online business, macroeconomics factors greatly affect the broadcast of the company in several regions such as China, which has restricted the use of Google and in some cases unavailable. Google has enjoyed freedom from government interferences since it was established in 1998 since it does not fall under one government jurisdiction. The software that Google utilizes is proprietary and is only restricted by particular court orders in various countries. However, this might change in the days to come with the introduction of a Federal Internet Sales Tax Law in the United States. The fact that Google has already established a brand name that the users have been able to trust is one of the strengths of the associated with the company. The services offered by this company are dependable, reliable and relatively fast compared to other search engines.

Logical Fallacies Essay Example for Free

Logical Fallacies Essay The following is an example of the said argument taken from the website, www.fallacyfiles.com: [Joe McCarthy] announced that he had penetrated Trumans iron curtain of secrecy and that he proposed forthwith to present 81 cases†¦ Cases of exactly what? I am only giving the Senate, he said, cases in which it is clear there is a definite Communist connection†¦persons whom I consider to be Communists in the State Department. †¦ Of Case 40, he said, I do not have much information on this except the general statement of the agency†¦that there is nothing in the files to disprove his Communist connections. Analysis: The fallacy exists in the assumption that the burden of the evidence is to prove that Truman’s communist connections are not true when it was never established to be true in the first place. This type of error of logic is committed when the lack of evidence is used to prove something and this is false because the lack of evidence is not evidence in itself. One’s ignorance or lack of knowledge cannot be used to prove or disprove something. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Begging the question This fallacy, also known as â€Å"circular reasoning†, occurs when a premise is used as the conclusion or when a claim that is yet to be established or proven occurs as the conclusion. The fallacy is illustrated in following example taken from the book, The Abortion Controversy by Helen Alvare: To cast abortion as a solely private moral question,†¦is to lose touch with common sense: How human beings treat one another is practically the definition of a public moral matter. Of course, there are many private aspects of human relations, but the question whether one human being should be allowed fatally to harm another is not one of them. Abortion is an inescapably public matter. Analysis: This writer sees more than one point of flawed reasoning in the given example. Firstly, there is the assumption that the idea of morality is dependent on whether the issue at hand should be considered a public or private matter. Second, there has been no attempt to expound what qualifies as â€Å"the private aspects of human relations† and it necessarily contradicts the given definition of a public moral matter which is â€Å"how human beings treat one another.† To say that something is practically the definition of something else does not prove that it is. Thirdly, the implication that equates abortion to allowing â€Å"humans to fatally harm another† is but another assumption and does not prove the conclusion, because that premise itself is in need of proof. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Common belief This fallacy occurs when people hinge the truth of a claim or proposition on what is believed by many or popular belief. Popular belief is simply statistics. The prevalence of an opinion does not account for the truth of a claim. For example just because many people believe there is a God or just because certain cultures believe that illnesses are caused by bad spirits does not make both claims true. The truth of a claim cannot be proven by sheer popularity. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Division This error in logic occurs when the characteristics of the parts are assumed to be true for the whole. Take for example the following statements from the website www.fallacyfiles.com: 1. The universe has existed for fifteen billion years.   Ã‚  Ã‚   The universe is made out of molecules.   Ã‚  Ã‚   Therefore, each of the molecules in the universe has existed for fifteen billion years. Analysis: While it may be true that certain characteristics can apply to both the parts and the whole, this is not an absolute truth. In the example given, although it is possible that age (i.e. fifteen billion years) may be a shared characteristic, it is not the case for the example given because although the universe has been in fact been in existence for fifteen billion years, not all of its molecules has been existing since then. List of references: Engel M. With Good Reason: An Introduction to Informal Fallacies (Fifth Edition). St. Martins, 1994 Krabbe, E. Appeal to Ignorance, in Fallacies: Classical and Contemporary Reading. USA: Penn State Press, 1995 Rovere R. Introduction to Logic (Fourth Edition). USA: 1960. Walton, D. The Essential Ingredients of the Fallacy of Begging the Question, Fallacies: Classical and Contemporary Readings. USA: Penn State Press, 1995.

Advantages And Disadvantages Of Optical Fibers

Advantages And Disadvantages Of Optical Fibers A light travels in straight lines as we know it is highly impossible to make it follow a curved path to glimmer around corners. In 1970s there was a great improvement and faster growing in fibre optics communications. The main idea of light in communication system is evolved from simple signal fires and lamps. Claude chappe has a first modern attempt in optical telegraph built in the 1790s.The first problem was alleviated with the advent of semiconductor age, the semiconductor laser invented by Theodore maiman in 1962 LED(light emitted diode) is improved in optical fibre which solved the problem o0f passing light through air. The communications through optical fibre was proposed in 1966 by Charles Kao and Charles Hockham of the standard telecommunication laboratory in England. In the past few decades many technologies are introduced among them optical fibre communication is the best communication system. The main components of optical fibre are core, cladding and coating. The main duty of core is, it carries a light from transmitter to receiver. Core: It is a smallest part in optical fibre communication system. It is very delicate optical fibre cable Generally it is made up of plastic or glass. The core made up with glass is mixed with pure silicon dioxide other impurities like germanium or phosphorous. These impurities are added to improve the refractive index at certain conditions The range of glass core is from 3.7 µ to 200 µ. 1.48 is the refractive index of core The core made with plastic is larger than glass. Cladding: It is the protective and surrounded layer of core. It provides the low reflective index. In glass cladding the core and cladding is made with same material Different quantity of impurities is added to both core and cladding in order to make a difference in refractive index among them is about 1%. 1.46 is the refractive index of cladding 125 µ and 140 µ are the standard cladding diameters Coating: This is the main protective layer for the entire optical fibre. It protects the optical fibre from shocks and other external damages. Coating has an outside diameter of either 250 µ or 500 µ. Coating is colour less but to identify the coating in some applications it is coloured. 2) Advantages of Fiber optics: The band width of optical fibre is very high when compared with other communications. To increase band width in fibre optics is very easy. Data transmission is very fast in fibre optics. We can transmit data to longer distances without any noise. It is very difficult to tap the information because it is much secured. 3) Disadvantages of Fiber optics: Installation of fibre optics is very cost. When we face any problem with fibre optics we require special test equipment. Communication with fiber optic cable is more cost when compared with different broad band connection costs. In rural areas fiber optic communications are very less, in these days this is one of the main disadvantage of fiber optic. 4) Fibre Optic Losses: Due to bending and breaking of optical fibre cables losses are occurred in fibre optics. Mainly there are two types. Intrinsic losses. Extrinsic losses. 4.1) Intrinsic losses: A slight variation from one fibre to another fibre even manufactured with in specified tolerances. Losses are occurred by these variations. In Intrinsic losses there are four types of losses. They are NA (Numerical Aperture) mismatch losses. Core diameters mismatch losses. Concentric mismatch losses. Elliptical mismatch losses. Cladding diameter mismatch loss. 1) NA (Numerical Aperture) mismatches losses: If there are two optical fibres are repaired we are connecting them with splices during this connection mismatches are occurred because the cone of acceptance in the receiving fiber cannot gather the complete light emitted by the transmitting fiber. This means the light is not travelling completely. This mismatch loss is known as numerical aperture mismatch loss. 2) Core diameter mismatch losses: The difference between the core diameters is the reason of this loss. When the transmitting core greater than the receiving core or transmitting core is lesser than the receiving core light is not completely travelling. This type of mismatch is called as Core diameter mismatch losses. 3) Concentric mismatch losses: In ideal conditions the core the core and cladding are concentric, that means a single geometric centre is shared between them. The fibre core is likely to be offset by a slight amount from the cladding centre. In fiber cores when the transmitting and receiving are non concentric. They will not meet exactly and the light coming from the transmitting fiber is lost. 4) Elliptical mismatch losses: If the fiber cores not the perfectly circular and fiber cores and cladding are not perfectly concentric this types of losses are occurred. The transmitting optical fiber core is not match with receiver core. 5) Cladding diameter mismatch loss. If the diameter of the cladding are not same on the both fiber optics. This type of mismatch is occurred. This means the transmitter light is not completely sending to receiver core. 4.2) Extrinsic losses: Generally in an ideal optical fibre the cores are centred on each other they are placed at 90 degrees angle to their faces. The ends should be in firm contact. Any miss arrangement in these conditions can cause some loses in the signal. There are three types of extrinsic losses. Lateral displacement. End separation. Angular misalignment. 1) Lateral displacement: If the centres of core of two optical fibers are do not match this loss may occur. If the displacement increases less light from the transmitting fiber makes its way into the receiving fibre. A little amount of displacement is acceptable in larger fibers because the majority of the core s surface area is still in contact. In smaller fibers a slight offset can place the centre of the transmitting core entirely outside of the receiver core. 2) End Separation: The end separation loss is due to Fresnel reflection, it takes place when the light passes from fiber refractive index into the air and vice versa. In refractive index each and every change causes an amount of reflected light and therefore the loss is occurred. 3) Angular Misalignment: The optical signal will suffer from these losses when the fibers meet an angle. The solution for this loss is to arrange the fibre end properly that the both ends are in the same line during splicing. 4.3) Major causes of losses: Absorption loss. Scattering loss. Linear scattering losses. Non Linear scattering losses. Coupler losses. Insertion losses. Reflection losses. Impurity losses. Macro bending and micro bending losses. Packing fraction loss. Absorption loss : Absorption loss is occurred by the impurities in the fiber it self such as water and metals. Material absorption losses: Material absorption losses are occurred by absorption of photons within the fiber these losses represent a fundamental minimum to the attainable loss. Intrinsic absorption losses: Interaction with more than one component with glass leads to the intrinsic absorption loss. Scattering loss: I couples energy guided to radiation modes which causes the energy losses from the fiber. If there is a core diameter irregularity in fiber access direction also a reason of scattering losses. Linear Scattering loss: The quantity of light power is transferred from wave is directly proportional to the power in the wave it also causes by inhomogeneties in the glass when the size of it smaller than wave length. Non linear scattering loss: If the electric field with in the fiber has high values then it leads to the presence of non linear scattering ,it also causes when significant power is scattered in all the directions. Coupler loss: The fiber optics coupler are active or passive devices the coupling loss in optical fiber is defined as, = output power =inputpower Connection losses increased by fiber to fiber connection due to the following sources of intrinsic and extrinsic. Mainly we have four types coupling losses 1.Reflectionlosses. 2.Fiber separation. 3.Fiber misalignment. 4.Fiber mismatch Insertion losses: Insertion losses are combination of coupling loss and additional fibre losses. If joints of fiber can increased the attenuation of fibre this is done in multimode operation. Fiber joints can leads to the second order mode in single mode fiber. Reflection losses: Light waves of reflection and transmission occur because frequency do not match the natural resonant frequencies of vibration of object. Impurity losses: The first source of impurities material in glass fibre is metallic ions, the loss due to this reduces the contribution below 1DB/KM. Macro and microbending losses: These loss may occur due to sharp bend in fibre, to produce high losses a short length of optical fibre is to be bend, as tight as the fibre optic the losses are worst. The major problem in macro losses is in the hands of the installer.The losses in micro bends is same as the macro bands but it just differs in the size and cause. The radius is equal or less then the diameter the outer layer will shrink and get shorter when the fibre is too cold, fibre optic cables are available with a range of temperatures from C to C. Macrobend Microbend Packing fractin losses: Single emitter sometimes uses a bundle of fibres, if claddings are in contacts many fibres are packed together. Large area source can match a large bundle in order to eliminate area mismatch loss. Small sources can emit less like than the larger once , in single fibre larger one has more power to couple into a bundle than into a single fibre. Fibre optic as a sensor: Sensor provide link to interface between the electronic units and physical world the sensor can detect physical and chemical qualities such as temperature, pressure, vibration, flow , acceleration, proximity,and chemical concentrations. A basic sensor is made upof a light source(laser or led), a length of fibre and optical detector. Fibre optic itself acts as a sensor by varying he intensity of light these measurements are done. Only the source and the detector is required in the sensors hence it is very simpler. Based on the performance characteristics there are four different types of sensors they are 1. Extrinsic sensors. 2. Intrinsic sensors. 3. Fibre bragg grating (FBG sensors). 4. Long period grating sensor. Extrinsic sensor: In extrinsic sensors the outside part of the fibre undergoes to the sensing effect. The fibre acts as a collection system in light delivery. For example a chemical sensor utilizes a sensitive material on the tip, light is passà © through the fibre and reflected back. In the chemical solution as the concentration changes the tip properties may change and the reflection of the light also changes which gives the measure of chemical concentration. Intrinsic sensor: In intrinsic sensor the changes takes place within the fibre. The change is outside the fibre and the fibre remains unchanged when the intrinsic sensor is in contract to extrinsic sensors. For example when a fibre with ruff surfaces is placed between two plates, the fibre is pressed by the plates when the pressure increases the attenuation of the fibre increases due to this. Bend and micro bend sensor: Bent in a optical fibre leads to a portion of propagating light beam along the bend is incident at angles must be smaller than the critical angle by which attenuation, this can be used for sensing measure load and stream are found by this mechanism, lose of power occurs if any load lead to a bending of fibre. This measure gives the distribution of strain and load with the use of lost power. A series of random bends and small bends along the fibre is known a micro bending. It acts as a coupling between cladding and core modes in a single mode fibre and between multimode fibre. Fibre bragg grating(FBG Sensor): TO MEASURE TEMPERATURE AND STRAIN: To measure sensing mechanical strain, temperature and acceleration we use FBG sensors. Parameters that changes any of these results in a change in reflected wavelength, these changes when measured, sensing or external perturbations can be done. Long period grating sensor: Periodic perturbations along the length of the fibre with periods greater than hundred micro meters which includes coupling between the light propagating in core and cladding is long period grating. Cladding code influence the power transmitter through the fibre used to find the refractive index when there is any change in the medium around the fibre. Interferometric sensors: # In this the light is transmitted through to fibres. one of them (reference arm) isolated from environment and its properties are constant. And another fibre (measure arm) is exposed to parameter during sensing. The face of the light is changed by the parameters. The interferometric sensors has the greatest sensitivity and it has highest performance capabilities. The Interferometric sensor. ( John F.R, 1997, pp-543). ADVANTAGES OF FIBRE OPTICS SENSORS: It allows an access to normally inaccessible areas of interest. It is an non-electrical. Due to small size and less weight of the sensors it effective in cost. It has high sensitivity. It has high reliability. It is very easy to install. Transmitter: Transmitter converts electrical signal into light signal. It has two functions Light emitter Regulator Light emitter: It works as a soirce of light coupled into optical cable. Regulator: It modulates the light to represent the binary data. Light emitting diode: The transmitter are directly modulate when the drive current passed through the LED is varied. The power is directly proportional to the current flowing in the LED. According to the applications the drive currents is measured. The drive current is switched on and off in digital applications. And the current is varied in Analog application. The LED transmitter is packed with the receiver since the space is reduced and simplifies the circuit designing which reduces the cost. Characteristics of the LED: Recommended operating conditions. Electrical characteristics Optical characteristics Data rate Recommended operating conditions: It describe the temperature and voltage ranges that device can operate in without damage. Without any fluctuations the maximum and minimum operating temperatures can be measured. Electrical characteristics: It describes.. the required supply current Data output voltages Signal detect output voltages Rise fall times Optical characteristics: It includes Minimum optical input power Maxcimum optical input power Operating wavelength

Essay --

STATEMENT OF PURPOSE This account mainly focuses in brief on my intention, aspiration and objectives of why I want to get admitted in MS under the department of Economics, especially in South Dakota State University, as most the people of a developing country like Bangladesh, are afflicted with poverty, ignorance and lack of economic management that are like a rift in the lute in our social, economic and political arena. These problems always haunt me and my thoughts like Pluto in the deathbed. I want to contribute in a widespread way in these zones that will have far-reaching effect on the development, growth and advancement in our poverty-stricken society. For making up my dream fruitful and pragmatic, I am in a crying need for acquiring more knowledge and understanding in Economics to bring about a radical change in economic management and development. To me South Dakota State University is unique in the sense that, here Master of Science in Economics focuses on relevant topics on economics and also encompasses rigorous study in economic theory, agricultural and resources economics, research methods, quantitative techniques etc. which are essential to make my foundation stronger enough to imply this knowledge on emerging economic issues. The department of Economics offers courses with theoretical analysis and real world application and also work on a broad range of issues, such as Personnel and Labor Relations, Farming and Food Systems Economics, Economic Development, Economics of the International Sector which fit with my area of interest. By getting an opportunity of doing course work and carrying out research on my preferred area I am confident of building up myself befitting for higher studies as well as for contributing t... .... By involving myself in this project work, I enriched my knowledge on the impact of energy subsidy in Bangladesh. The probability of worsening the economic growth due to giving subsidy on that particular sector was our finding. As I am in persuasion for master degree, I have come to know about the South Dakota State University by searching in internet. I firmly believe that the chance to do my master degree in this university will be the turning move towards accomplishing my desired goal. I am confident of not only upholding the academic excellence and dignity of the institution but also make remarkable contribution. I believe that I will be able to contribute considerably to the research in your university. I also believe the education from your institution and other opportunities that come to my way will facilitate me obtaining my objectives. Thank you.

George Washington :: American Government, Politics

George Washington (February 22, 1732 – December 14, 1799) was the dominant military and political leader of the new United States of America from 1775 to 1799. He led the American victory over Britain in the American Revolutionary War as commander in chief of the Continental Army in 1775–1783, and he presided over the writing of the Constitution in 1787. As the unanimous choice to serve as the first President of the United States (1789–1797), he developed the forms and rituals of government that have been used ever since, such as using a cabinet system and delivering an inaugural address. As President, he built a strong, well-financed national government that avoided war, suppressed rebellion and won acceptance among Americans of all types, and Washington is now known as the "Father of his country". In Colonial Virginia, Washington was born into the provincial gentry in a wealthy, well connected family that owned tobacco plantations using slave labor. He was home schooled by his father and older brother, but both died young, and he became attached to the powerful Fairfax clan, who promoted his career as a surveyor and soldier. Strong, brave, eager for combat and a natural leader, young Washington quickly became a senior officer of the colonial forces, 1754–58, during the first stages of the French and Indian War. Indeed, his rash actions helped precipitate the war. Washington's experience, his military bearing, his leadership of the Patriot cause in Virginia, and his political base in the largest colony made him the obvious choice of the Second Continental Congress in 1775 as commander-in-chief of the Continental Army to fight the British in the American Revolution. He forced the British out of Boston in 1776, but was defeated and nearly captured later that year when he l ost New York City. After crossing the Delaware River in the dead of winter, he defeated the enemy in two battles, retook New Jersey, and restored momentum to the Patriot cause. Because of his strategy, Revolutionary forces captured two major British armies at Saratoga in 1777 and Yorktown in 1781. Negotiating with Congress, governors, and French allies, he held together a tenuous army and a fragile nation amid the threats of disintegration and invasion. Historians give the commander in chief high marks for his selection and supervision of his generals, his encouragement of morale, his coordination with the state governors and state militia units, his relations with Congress, and his attention to supplies, logistics, and training.

Shattered Dreams in Stolen Party :: stolen

Shattered Dreams in Stolen Party In the story "Stolen Party" written by Liliana Heker, a girl’s dreams are shattered by the bitter reality of her destiny. Rosaura spends most of her time trying to convince her mother, as well as everyone at the birthday party, that being an educated girl makes her an equal to everyone at the party. She feels great determination to become a part of her friend Luciana’s lifestyle even though it would be rebelling against her mother’s wishes. Rosaura almost believes she has accomplished this feat until she is harshly brought back to reality and faced with her position in life once again. It will be an impossible struggle to overcome the class status that she was born into with the many factors against her. When Rosaura’s mother can tell her starry-eyed daughter who is full of hope and innocence that, "The problem with you, young lady, is that you like to fart higher than your ass" (Heker 1133), it creates a bitterness between them and damages the idea of Rosaura improving herself. The mother does not want Rosaura to go "the rich people’s party," perhaps due to fear that her daughter might experience the cold shoulder from the upper class, or perhaps out of fear that Rosaura might truly make it and leave the mother behind. The fact that this mother could have this incredibly mature conversation with her daughter "barely even nine," and that Rosaura could say to her mother "rich people go to heaven too," indicates the maturity of the daughter as well as her intelligence level that was already higher than her mother’s. Rosaura proceeds to tell her mother what a friend is. However despite her greatest efforts to make her mother understand, her mother continues to keep throwing negative thoughts and opinions at her. The next hindrance Rosaura experiences is at the party. She is confronted by a "high class" young girl who is the cousin of her friend Luciana. After numerous questions about who Rosaura was, the young girl tells her "you are not a friend of Luciana because I’m her cousin and I know all her friends" (1135). Rosaura maintained her ground through the slew of questions thrown at to her. Not until the question of how was she Luciana’s friend came up did Rosaura start to become defeated by her social class. Rosaura recited the line "my mother’s an employee," a face-saving but still revealing statement that had been instilled in her head (1135).

Proposal Plan Essay

The purpose for the organization Walgreens is to stay put in a dynamic, self-motivated and energetic business environment. Walgreens is a successful business looking to progress overall presentation and place the company for potential expansion. In order for this to follow through, a total rewards program needs to be created. The incentives and compensation plan must connect with the goals of the organization. A solid rewards program will build motivation in the work place. As the text states, â€Å"The notions that rewards are means to motivate employees assuming that the rewards are distributed fairly. Rewards seem to be part of many different perspectives in motivation (Helsley, 2013). † The most important part is the employees in this organization, and sadly the motivation is not up to par. Employees who lack motivation, insinuates that employees are not receiving proper rewards. Instead of management focusing on only one specific part of a department, they should rather work together towards a solid vision for the business. Presently, there is room for opportunity, to actually analyze the Human Resource Management system and see which problems which are leading employees to show lack of motivation. Through various researches, employees and outside sources, especially Human Capital Consulting organizations, believe that financial compensation is lower than market value. Employees do also not comprehend how pay interlinks with job performance. 20011 to 20012 surveys show that employees think that pay connects to seniority (Pulakos, 2004). Adding to standard compensation, individual rewards are not well connected to performance. For example, departments like Research & Development and sales focus the transaction force and rarely see any return. The lack of proper positioning for financial compensation and work performance is causing confusion and affecting the motivational problems. Walgreens needs to acknowledge that employee’s views need to be considered. This is the reason why the distance in understanding between the employees and the business needs to be fixed. Alterations to financial compensation can be expensive. The consultant from Human Capital Consulting the reward and compensation system needs to be fully reformed. The total cost of the reward system alterations are about $165,000. Since the business has been dealing with sales declining an investment of that sort would put the organization at a high risk (Walgreens Co. , 2013). Even though the company has to cope with that expense the organization has the chance to better compete in the market and reduce the risk of losing employees to other businesses due to financial compensation formats. This problem can be resolved if the management team at Walgreens takes into consideration the cause of external competition. Key objectives to consider are to make certain that the pay is enough to attract and sustain employees. If employees do not see that their pay is competitive compared to what other organizations are giving for the same type of work, then that might cause for the employee to leave. Even though employee motivation and financial compensation are viewed as big problems for Walgreens, the business’ ability to form attraction and support career enhancement has been dwindling. The problems can be caused by the lack of Human Resource Management in the business strategic human capital management, with a failure by leadership to form a successful culture that aids the business objectives. As the business sets itself straight and alters its strategy, it will be vital to effectively train employees and make certain that they are set for the challenges that come their way. Sadly, motivation issues are harming the business and may affect the strategic changes. Examples of the weak culture and employee development are seen in the Research & Development and sales parts of the organization. Each section contributes to the success of the business but receives rarely any recognition, whether it is pay or just an overall recognition. Walgreens has the chance to brace the culture and form a complete employee development system that supports the enterprises vision and goals for the future. To add to this the business has the ability to explore other areas aside from the financial compensation to augment employee motivation and job satisfaction. Executing a career development system will not be enough for long-term enhancements. Management at Walgreens will need to center on building situations that practice career development (Walgreens Co. , 2013). Employees at Walgreens have different interests. These interests can include financial compensation, career enhancement or development, strong and effective communication and of course support from the management team. Employees have the right to be rewarded fairly and be acknowledged for their efforts and hard work to the organization. To add to this, employees have the right to be included in the organizations culture instead of being part of teams that are divided up. This usually leads to a lack of direction. Employees crave cooperation, a challenging working environment and dedication. That’s why effective end state goals would be to make certain that employee motivation is being measured effectively. Also, form career development plans and spot out important achievements within the business. Not only employee motivation should be worked on, but also set up a comprehensive rewards system. The reward system will give employees the chance to take charge of their reward as well as form a spot to market benefits that pertain to Walgreen employees. An internal web application should be created by HR (Walgreens Co. , 2012). The system will center on benefits administration, cross-function team goal management, and incentive rewards tracking systems. Employees will have the option of reviewing their benefits and make alterations on their time. Also, managers will be able to appraise the improvement and donations made by cross-functional teams. Sales statistics will also be part of the reward system to keep track of sales performance. Overall, Walgreens needs to restructure its employee compensation program. This means that the organization needs to first acknowledge that employee motivation is low. From there, increase it, by rewarding employees for a job well done. Acknowledging them in front of their employees and even bonuses will be nice. Flexible schedule is so important. Basically, re-evaluating everything to make certain that employees are feeling valued.