Marketing Essay Example | Topics and Well Written Essays - 1250 words - 3

Marketing - Essay ExampleThis is achieved through transforming the physical features and insubstantial insights of a marketplaceing pass in relation to the rivalry. It is vital to note that position is not determined by the appearance of the product or the sustenance that it pursues to stimulate. However, it is instead the insight or appearance that takes a distinct location in the mindset of the consumer furthermore, positioning is a communication, comprising the establishment of a market mix, which creates the natural flow of information from market segmentation through target marketing. It is a form of developing a competitive position for an international stake and consequently improving its desirability. Positioning is in the main concerned with what an organization does to the prospective consumer and how the consumer perceives the organization. Effective positioning is a vital cistron in international blemish strategy because a position arouses an estimate of the produc t concerned in the minds of the client (Schultz 2007, p. 23). It projects the idea that differentiates the brand from the competition and projects it as a product that can meet the needs and desires of international customer, whereby, an useful positioning offers a competitive edge to a brand that is trying to display its desirability to the target market. Effective positioning is a vital element in international brand strategy because it promises the benefit the clients will get and develops the expectation that it has the resultant role to the problem of the consumer. The solution is always different from and better than the solution provided by the competitors. Positioning is thus, an incorporating notion. It acts as an umbrella that incorporates all things in international branding. When effectively targeted, single-minded, positioning affects everything that a brand does or stands for it is not reinforced by advertising only, but by the wholeness of its promotional efforts (S mith, Gopalakrishna and Chatterjee 2006, 560). However, in case the expectations that are developed by the brand strategy are not met, the intensity level or the reliability of these benefits may weaken speedily. Therefore, with these demonstrations, it shows that positioning is a vital element in international brand strategy. An Integrated Marketing Communications candidature for an International Brand The advancement of marketing for an international brand has moved beyond traditional marketing to include consumer driven, interactive and social marketing. Colgate high society is ane of the multinational companies have realized the significant need for integrated marketing communicating (IMC) campaign in govern to enable their Colgate Dental Cream brand to thrive in the global market effectively hence achieving a competitive advantage. The increased competition in the global market have enabled Colgate Company to employ IMC approach thus this approach is ushering in a new tech nology era where marketers blend communication messages across the media channels in order to communicate about brand experience. The Colgate Dental Cream, which is the leading toothpaste are designed in a manner that raises awareness thus ultimately surges their sales, leading to slap-up returns and income for the organization. Therefore, as a part of successful IMC for Colgate Dental Cream brand, Colgate Company utilizes social media, Internet, public relation and advertising through other media such as Televisions, radios and others in a cohesive manner to share the message about the availability of this brand in the market. For an effective campaign of Colgate Dental Cream brand using IMC, various methods or elements are employed in the entire process. For instance, integrated market