About Hp company Research Proposal Example | Topics and Well Written Essays - 1250 words

About Hp comp any(prenominal) - Research Proposal Exampleanys major product lines comprise personal computing devices, enterprise servers, related storage devices, printers, and imagery products (HP 2008).The company has been declared by market research firms Gardner and IDC as the largest global seller of personal computers surpass its closest rival Dell Inc. After having long commanded the industriousness, the latter has been taken over by 3.9% wisecrack in market share. During 2006, HP generated annual gross revenue of $91.7 billion then jumped to $104 billion the following socio-economic class qualification it as the first information technology company to exceed the $100 billion sales mark (HP reaches 100 billion 2008).As opposed to other competing firms in the information technology industry like Apple, HP consumers are the middle and lower income consumers who opt for more affordable products. Even in its establishment, the company has long been committed in serving these consumers who are more price-sensitive and prefers more affordable products with lesser features. The company serves households and small and medium enterprises worldwide, always tailoring its products in order to suit the evolving needs and imply of the buyers.The success of HP can be traced to its ability to price its product more militantly in the market. It should be noted that the companys sales have been generated by ensuring that consumers have an affordable selection in order to suit all their computing needs. The mere size of the company is also an advantage. It should be noted that since the business organization caters to a lot of markets worldwide, it is able to distribute it cost more efficiently through economies of scale. The large number of output that it produces in its plants allows it to distribute fixed cost thereby making its unit production cost relatively lower. This makes it possible for the company to charge prices which are more competitive than its othe r rivals in the industry.The companys reach and exposure to both industrialized and