Opportunities of Emerging Market Multinational Enterprises Assignment

Opportunities of appear Market Multinational Enterprises - Assignment ExampleThere are numerous opportunities in developed markets that brook be tapped by EMMEs. The first opportunity that EMMEs have in developed countries is the steep number of ticker income consumers. Developed markets normally have a large proportion of people in the middle income syndicate as compared to emerging. Middle income consumers comprise of the largest consumer base in developed markets (Tse, Russo, & Haddock, 2011). The middle income earners have a high purchasing power which presents a valuable opportunity for EMMEs in the developed market. Middle income consumers are volition and able to pay high prices for products and services from the EMMEs. Middle income consumers are able to drive up the profitability of enterprise. EMMEs can tap into this component by embracing innovation, branding and implementing effective marketing policies targeted at this category. The EMMEs should be flexible enoug h to develop product lines that can attract this segment of consumers. The company must rent out market research to identify the product attributes that are desirable in that particular consumer segment and comply accordingly in order to attract more customers. Developed markets present the opportunity of extremely mature technology and equipment. Unlike the home bases in emerging markets, developed markets have more advanced technology and equipment. The lack of technological and machinery advancement in emerging markets puts a strain on the effectivity and productivity of the EMMEs.